And, less than two days after Nemtsov's murder, pro-Kremlin tweeters say there's one person who needs unending affection today.
Here's the translation:
Today, he's in need of our support.
We support our president!
Putin, we believe in you!
We're with you!
This about sums up the emptiness of "the CIA did it" conspiracy theorist argument that is gaining traction in Russia.
Live-stream of Nemtsov march
Our Russian Service is live-streaming the Nemtsov memorial march. People are beginning to gather now.
Soldatov, quoted in our live blog below, is an expert on Russia's intelligence services.
As the Nemtsov march begins in Moscow, here's what some rallies in other cities have looked like today.
Saint Petersburg:
Nizhny Novgorod:
Kazan:
Oddly, Russia' state-run international outlets, including RT and Sputnik, are covering it.
Outside the gates where the march begins.